Consider the number of potential customers who search the web for your product or service every day. Now imagine what a well managed and executed advertising campaign could do to help get you in front of all these people.
Consider SEO to be like setting up a regime to get fit – you exercise and diet and it takes time and discipline but the rewards in the end are huge!
Using Google Adwords and other forms of pay-per-click advertising is more like getting liposuction and a tummy tuck! It costs a lot more money and it’s not quite the same as being fit and healthy but the results are instant.