It is essential to have a regular plan to analyse, review and improve your site as SEO is a constant battle with competitors and with google changes. To begin with we generally like to do a current status report. This includes:
When making a website the areas we will go through with you include:
Many of our competitors do not divulge what is included in their plans but we strongly believe in being very open and keeping you in control.
Using this report we will come up with a clear list of measurable goals and a plan to implement them. We can then put a process in place where we review your SEO on a monthly, quarterly or yearly schedule to ensure the results are constantly improved on going forward. The outline of these reports are tailored for each company but usually cover most of the following.
SEO AND SMO PLANS |
INCLUDE |
Competitor analysis |
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Search engine visitors |
Analysis of search engine traffic for 5 competitors |
Keyword targeting |
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Review of top 10 keywords |
Analysis of search keyword popularity and analysis of similar ‘broad match’ keywords |
Page rank for top 10 keywords |
Google search results ranking |
Traffic and conversions |
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Traffic analysis |
Analyse visitors, page views, bounce, sources, investigate reason for decrease or increase |
Conversion analysis (e-commerce) |
Analyse sale value, conversion rates, lost sales |
Lead generation |
Analyse lead generation |
Social media analysis |
Analyse social media activity |
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Facebook likes, shares, Facebook impressions, traffic to your site from Facebook |
Google + |
Likes |
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Tweets |
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Followers |
Corrective action plan |
Where there has been a significant decrease in any of the above, investigate and prepare action plan to correct |
Compare performance with targets |
Prepare report on performance against targets |
Provide report on all of the above |
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SEO is treated like a black box mystery. Our process will explain in clear non-technical jargon where you currently stand in Google Ranking – outline what needs to be done to improve this and finally report back on results.